You might be thinking, “Yeah, starting a podcast is great if you’re a big company with a huge advertising budget, but there’s no way I can afford to do it for my own business.” Not only can you establish your company as a thought leader in its industry or field, podcasts can help you create a personal relationship with your audience, enhance your brand visibility, and reinforce your company’s story and mission. As Kevan Lee explained in his Podcasting for Beginners post, audio is just another tool in the content marketing toolbox. If you’re thinking of using podcasts to promote your company, there’s another option-following Slack’s lead and creating your own podcast. Many sponsor podcasts as part of their efforts to hook new customers according to the Boston Globe, businesses will soon be spending $100 million on podcast ads. Since 2008, the number of Americans tuning in each month has doubled-from 9% to 17% in January 2015.Īnd companies are paying attention. wondered why Slack, “a hot Silicon Valley company with a fast-growing valuation,” would “make the most of its ever-growing momentum” by launching a podcast.īut to content marketers, Slack’s move isn’t surprising at all. That was the headline of a recent article. “Slack is starting a podcast for some reason.”
Hey there, podcast fans! We recently launched a new podcast of our very own, Buffer CultureLab! We’d love for you to check it out and share any thoughts, feedback or ideas with us! You can listen on iTunes here or Google Play here.
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